Lizzette Agencies specializes in full research consultancy services including;

  • Survey Design
  • Data Collection
  • Data Analysis
  • Reporting Of Findings

We also offer any part of research services for those companies that do not need the whole research process.

Lizzette Agencies is committed to working with our clients to improve their ability to make informed timely decisions.

Research Methods

  • Lizzette Agencies specializes in developing custom-made solutions to address specific questions facing clients
  • We mainly conduct primary research but where necessary we can source secondary information. The methods that we use for data collection include:


This data collection method assumes at the outset that information already exists in a readily available form


Data can is collected in a number of ways including:

  • Face To Face/ Questionnaire
    • Telephone / Skype interviews
    • Online questionnaires
    • Self Completion
    • Mobile phone data collection


The data is collected in the following ways;

  • Focus Group Discussions
  • Mini-groups
  • In-depth Interviews
  • Observations
  • WhatsApp focus groups
  • Facebook focus groups
  • Ethnographies

Market Research

The scope of products we offer under market research includes:

  • Employee Satisfaction Survey
  • Perception Survey
  • Habits, Usage, and Attitudes
  • Concept tests
  • Product & packaging tests
  • Market assessment & feasibility studies
  • Communication evaluation (pre-production and post-production)
  • Customer satisfaction surveys
  • Brand Health tracking
  • Retail Studies


Baseline Surveys

  • Done to collect basic information before the introduction of projects

Mid Term Evaluation

  • Done to assess the relevance of an intervention and the progress made towards achieving project objectives.

End Term Evaluation

  • Done to determine a project’s outcome by measuring Relevance, Effectiveness, Sustainability, and Utility.


  • We continuously invest in our quality control teams
  • We monitor the research process on a continuous basis to ensure that quality standards are adhered to. Our standard quality checks are:
    • 100% of questionnaires are checked for logic and completeness
    • 20% of fieldwork accompanied by a supervisor
    • 20% of fieldwork back checked by a supervisor
    • A double-entry data capture system that assures 100% in data entry