Lizzette Research Agency is a private research consultancy company.

We offer market and social research services in Kenya and Africa.

The company adopts a collaborative and participatory approach to research issues, working in partnership with client organizations to help them make informed and timely decisions.

Our senior staff are members of the local Marketing and Social Research Association (MSRA).

Lizzette Agencies has a robust capability to conduct research across Africa.

We have a presence in four (4) regions; Eastern, Western, Southern, and Central Africa

Lizzette Agencies grew from a need for clients to receive personalized services within their limited budget. We kicked off as a one-man show.

After the director left formal employment in 2014, her network would reach out to her to run bespoke surveys and studies.

Her first major client requested for recruitment of consumers. She recruited and organized the logistics for home visits and the client who had a research background would then moderate and gain insights.

Other consultancy work included quantitative studies field and tabs, recruitment of Focus Group Discussion respondents, and In-depth Interview respondents in East Africa.

Her strength lay in managing fieldwork operations which is a vital component of research. Through this consultancy, she honed her skills in budgeting, report writing, and client service.

She was also her own accountant at some point. All this was made possible due to the fact that she had a strong field team and with their expertise, she was able to successfully execute any project which came her way.

After her 1st client had tested the waters they were able to trust us with larger projects. This enabled us to spread our wings and welcome more staff on board.

As our confidence in delivery grew, we were able to attract more clients mainly through referrals and sending proposals.

Our flexibility in listening to our clients and customizing surveys to fulfill their unique individual needs as demanded by the industry they run helps us gain their trust further.

Eight years down the line, we are now a full-service qualitative & quantitative research firm offering both market and social research services.

We have a footprint in the following countries: 

  • Kenya
  • Tanzania
  • Uganda
  • Zambia
  • Ethiopia
  • Botswana
  • DRC
  • Nigeria
  • Sudan
  • Angola
  • Mozambique
  • Mauritius
  • South Africa
  • Malawi
  • Madagascar
  • Rwanda
  • The Gambia
  • Ghana &
  • Burundi

Mission Statement 

Lizzette Agencies is your go-to-market and social research company that offers personalized services while creating better and healthier lives for future generations.

Vision Statement

To work towards attaining a  data-guided society. We focus on collecting data that guides the general population in making better decisions about how we use everyday items to safeguard the environment.